RIMM corporate music video is just awful

From the description:


"This video is a thank you to all developers supporting the BlackBerry platform.
Your Developer Relations, Alliance and Developer Tools teams appreciate your enthusiasm and loyalty! We're Going To Keep On Loving You. Shown at BlackBerry Jam Americas Sept 2012.

We are going to keep loving developers at Research In Motion, all the way to BlackBerry 10 and beyond. Watch our leadership team for developer relations bring back the band: Alec Saunders, VP Developer Relations & Ecosystem, Chris Smith, VP Application Platform & Tools, and Martyn Mallick, VP Global Alliances & Business. Thank you to those devs who are working hard, and for those jumping on board every day. Stay updated at http://developer.blackberry.com and http://devblog.blackberry.com. Let's Rock and Roll This!"

How`s this RIMM, why are you wasting money on this garbage when it could be sunk into building a product people want? Congratulations RIMM you may have just composed your own funeral dirge.

Pathetic.