Apple TV software update, maybe apps soon?

Apple released a new update for their set top Apple TV box.
Here`s the new stuff:


Shared Photo Streams – Accept invitations for Shared Photo Streams, browse photos and comments, and receive notifications of new content.
AirPlay – Send audio content from Apple TV to AirPlay-enabled speakers and devices (including AirPort Express and other Apple TVs). Also includes the ability to require an onscreen code to use AirPlay with your Apple TV.
iTunes account switching – Save multiple iTunes accounts and switch quickly between them.
Trailers – Search movie trailers. In the United States, see show times for local theaters.
Screen savers – New Cascade, Shrinking Tiles, and Sliding Panels screen savers.
Main menu – Reorder icons on the second page by holding down the select button on the remote.
Subtitles – SDH support for the deaf and hard-of-hearing as well as improvements to viewing and selecting subtitles.
Network configuration – Support for setting up advanced network options using configuration profiles. See http://support.apple.com/kb/HT5437 for more information.
Stability and performance – Includes general performance and stability improvements.

But here`s the interesting part, why would Apple include the ability to move icons around? It`s not as if there are tons of apps or settings on the Apple TV, could this mean apps will finally make it to Apple TV? All speculation for now but there`s apparently an Apple event in mid October scheduled (probably iPad mini) so maybe, just maybe we`ll finally get apps on the Apple TV, along with an SDK.